First Banner Ad.
AT&T is responsible for the first banner ad ever.
The people behind “Wired” magazine decided to start the first commercial web magazine, called “Hotwired”, in October of 1994. And they put the word out: Buy advertising in our new, online-only magazine.
AT&T was the first company that did. And instead of taking the straightforward approach, they used an online advertising strategy that would launch a billion “punch the monkeys”… a mystery ad trying to goad readers into clicking.
But who knows — in 1994, that might have worked.